According to research, the global data monetization market is projected to be worth $6.1 billion by 2025. Two of the benefits of this growing data market are; more personalized online experiences for users and more effective lead generation for businesses. However, in this win-win scenario there are also many challenges, including the illegal procurement and use of sensitive information. This is why it’s important for users to understand the difference between data privacy and data protection, as well as, strategies for both in order to protect their personal information.
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Data privacy focuses on access, regulation and policy surrounding data, while data protection focuses on tools and procedures to preserve data integrity.
Data privacy laws regulate how personal data is collected, used, shared, and protected. Data protection is the process or strategy of safeguarding data from theft, corruption, loss or compromise.
In line with the GDPR, companies should follow their overarching data protection regulation guidelines. These include:
Businesses must handle data collection and storage with integrity and confidentiality. This means that data is safeguarded and protected against external risks and access is limited solely to the individuals utilizing the data for service delivery.
While data protection is, by no means, limited to these practices, here are 5 ways you can better protect your data as a user:
The EU’s General Data Protection Regulation Act is paving the way for a ‘rights-based’ approach in four U.S. states – Colorado, Utah, Connecticut and Virginia. In addition to following the EU’s approach to data protection, the United States has passed hundreds of data protection laws in both the federal and state governments. These laws ensure that data is safeguarded and not collected without users’ knowledge and consent.
The four most common types of data privacy include:
Three major ways to increase and improve your data privacy include:
With Invisibly, you’re in full control of the data you choose to share, and how you choose to share it. In exchange for your actively consented data, you get access to a host of premium content from a growing variety of world-class publications.
Here is how Invisibly works:
1. Connect an account
Set it and forget it. Securely share your shopping history to access full content subscriptions from premium publications.
2. Share your opinion
Answer short surveys and earn points to unlock subscriptions and content.
3. Refer a friend
You can now invite your friends/contacts to join you on Invisibly. Once your referee accepts and downloads the app, you will earn 100 points per download.
4. Purchase more points
Out of points and don’t have time for surveys? You can always purchase additional points to keep accessing your subscriptions.
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