Who we are

A team of dedicated,
innovative and optimistic
people, building a
new way to access content.

The future of content access starts with you and your data.

Founded by Jim McKelvey, Co-founder of Block (formerly known as Square), and backed by Peter Thiel’s Founders Fund, Invisibly is an early stage startup that is building a better way for people to access and pay for content.

While premium content traditionally is gated through paid subscriptions, Invisibly is creating a marketplace to open up a new way to get content from top publications — by passing through paywalls with the value of your data. People win by being able to access content on their terms and publishers win by having an ethical way to collect reader data and generate new revenue streams from audiences who never seem to subscribe.

Our Values

We follow data to truth.

We’re not blue-sky thinkers, here only to talk about what’s possible. We’re here to make it happen. We have a data-centric culture where decision making is rooted in informed, pressure-tested and defendable results – allowing us to execute solutions we’re sure about.

We only answer to the people.

Prioritizing independence preserves our core values and mission, and earns the trust of people. Integrity means we build and grow products that do what they say on the box, with nothing ‘behind the curtain’ – creating results for people that speak for themselves.

We’re bold, and we’re not sorry.

It takes a particular type of audacity to take on significant, challenging problems, and we pride ourselves on having it. We are unconventional people who lead with courage and vulnerability to change how people consume and engage with content for the better.

We’re relentlessly dedicated to extraordinary talent.

We value our team for their dedication to our core purpose – and we’re as committed to growing our people as they are to growing with us.

What the world thinks

"At Founders Fund, we’re high conviction investors. We often wait a decade or more before backing a company we believe will fundamentally improve its industry. In aerospace, that company was SpaceX. In music, that company was Spotify. In content, that company is Invisibly."

SCOTT NOLAN - Partner, Founders Fund

Meet the team

Meet our team of experts advocating
for you online.