The average American has little desire to voice their poltical opinions to a stranger over the telephone. And they are even less likely to answer honestly knowing that the wrong answer could have negative social consequences. So while phone pollsters think this randomized, involuntary approach is ideal, they end up gathering and reporting reactions — not true opinions.

Unlike traditional polling methods, Realtime Research relies on voluntary and anonymous participation, which leads to less biased responses and far more accurate results.