Invisibly’s 2023 Year in Review

invisibly year in review
An overview of Invisibly’s user statistics from 2023, a.k.a your Invisibly 2023 Year in Review.

If you’re curious about our journey, let’s talk 2023! It was a standout year as we continued to grow and give you ways to access premium content, powered by your data. Check out Invisibly’s 2023 Year In Review for the highlights and popular stats.

More than 40,000 times this year, you actively shared your favorite hobbies, coffee-drinking habits, shopping preferences, and more with Invisibly. The best part of seeing how many Invisibly surveys were taken this year is an encouraging insight into how many people are taking control of their data and earning from it.


Over 400,000 points were earned by data-savvy content consumers. Points can be earned on the Invisibly app by taking surveys or automatically sharing your shopping transactions. 

In exchange for this data, Invisibly users earn points to be redeemed on premium content and subscriptions.


When Invisibly launched, we started with 50 publications. We’re proud to report that figure grew by 200%, and we now have over 150+ premium publications on the Invisibly app.


Accessing premium content through the Invisibly app doesn’t just give you more control over your personal data, but it helps users cut down on monthly subscriptions by condensing all their favorite content into one app. This year, Invisibly users saved more than $122,193 in subscription fees, all while accessing content from subscriptions like: 

  • The Wall Street Journal 
  • Sports Illustrated 
  • MarketWatch 
  • Barron’s 
  • Food Network 
  • Good Housekeeping 
  • ELLE
  • Cosmopolitan 
  • Harper’s Bazaar 
  • Men’s Health 
  • Popular Mechanics
  • Country Living
  • Woman’s Day
  • Car And Driver 
  • Wine Spectator 
  • Whisky Advocate 
  • Cigar Aficionado 


When it comes to premium publications, there were some clear favorites in 2023. Coming in first for the most-read publication on the Invisibly app is AP News – hardly a surprise, considering they’re always the first to break major news stories. Staying informed is clearly a top priority for our app users!


Ready for a snapshot of the most viral news of the year? From the tense tragedy of the Oceangate Titan submersible implosion in the North Atlantic Ocean to the eyebrow-raising discovery of a foreign surveillance balloon in American skies, newsworthy stories from sea to sky dominated our collective imagination this year.


Your top three sports stories covered by The Wall Street Journal and Sports Illustrated were some compelling topics this year. From Lionel Messi’s unique playing experience, the potential resurgence of women’s tennis, and the consequences athletes face for bringing shame to their sports, all were must reads.


We all love to keep up with the latest celebrity gossip. Whether it was family drama of royal proportions or die hard Swifties causing Travis Kelce’s Wall Street Journal interview to go viral, Invisibly users were in the know on all things pop culture.


Between the shock sacking of OpenAI’s Sam Altman and Apple’s VR visionaries launching Vision Pro, it’s clear that some stories have the propensity to “tech” your breath away. The most-read tech stories on the Invisibly app this year came from premium publications like the Wall Street Journal, MarketWatch, and Big Technology.


The top three most-read world news stories on the app this year told us that climate change, international conflict, and Swiss banking acquisitions. These trending articles came from top publications including the Wall Street Journal, Barrons, and Los Angles Times.


Closer to home, reader attention was focused on stories about gun control, police brutality, and the first-ever code of ethics for the Supreme Court covered by top-rated publications like the Los Angeles Times, the Independent, and ProPublica.


If you’re following us on TikTok, you’ll know that we’ve been having a lot of fun this year! Our top most-viewed videos on the app were about what kinds of subscriptions you’d like to see on Invisibly in the future (keep an eye on our TikTok for announcements!), taking control of the power of your data, and the many benefits of using Invisibly.


See you in 2024

As an early stage startup, we are constantly working towards innovative ways for you to discover value from your data. We’re excited about the upcoming year and can’t wait to unveil new and exciting developments here at Invisibly. Stay tuned for what’s to come in 2024!

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