On average, the industry has expanded at 3.5% a year since 2008 and is currently worth $5 billion. Match Group Inc. dominates the industry. Part of their staggering success is due to the fact that the market is growing. Currently, about 50% of people in America are single. So it’s no wonder that there are an average of 270 million online dating app users in the U.S alone.
Companies like Match Group Inc. have been seeing a high profit margin by pushing premium subscriptions on Tinder. Providing personal data allows them to accurately target you with ads and promote premium subscription plans. Match Group Inc. currently owns Match.com, OKCupid, Hinge, Meetic, PlentyOfFish, Ship and OurTime, and brought in a revenue of over $36.6 billion in 2020. And Tinder accounted for $1.4 billion of it. The money Tinder brought in was made mostly through user purchase of premium subscriptions. In total, 4.1 million Tinder users are paying for it.