Research

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Dr. Don Vaughn, Ph.D.

Dr. Don Vaughn Ph.D. is a neuroscientist and the VP Data & Insights at Invisibly, where he helps develop and test new ways for people, publishers, and brands to interact. Since graduating from Stanford, Dr. Vaughn’s research has been featured on ABC, ESPN, TIME magazine, and The Economist. Over a million people have viewed his TEDx talk “neurohacking: rewiring your brain”.

Pulse on the Presidency, October 15

Oct 16, 2020

Given that polls largely mispredicted the outcome of the 2016 US presidential election, there is reason to doubt their accuracy for the current 2020 election. Invisibly’s sophisticated polling technology overcomes some of the biases of traditional polling. Results from September and October show that Trump is slightly ahead in key battleground states.

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Covid Canvas Whitepaper

Oct 13, 2020

Summary

When will Americans return to normal activities? Over the past few months, Dr. Don Vaughn surveyed thousands of Americans about reopening the economy and going back to restaurants, airplanes, and sporting events. Over time, sentiment has improved, but it still has a ways to go in most sectors.

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Pulse on the Presidency, Sept 15

Sep 16, 2020

The United States 2020 presidential election is a matter of intense national and international debate. Each week, dozens of polls collect samples and attempt to predict the outcome of the election based on current voter sentiment. Since such polls largely failed to forecast the 2016 presidential election, however, there is reason to doubt the accuracy of traditional polling methods.

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The Covid Canvas, Pt. 4

Oct 13, 2020

How have Americans’ attitudes about returning to normal activities changed in recent weeks? Dr. Don Vaughn surveyed over a thousand Americans about reopening the economy and returning to restaurants, airplanes, and sporting events. Consumer sentiment has improved in recent weeks, but it still has a ways to go in most sectors.

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Covid canvas - Part 3

The Covid Canvas, Pt. 3

Jul 20, 2020

How have Americans’ attitudes about returning to normal activities changed in light of the uptick in cases? Dr. Don Vaughn surveyed over a thousand Americans about reopening the economy and returning to restaurants, airplanes, and sporting events. Consumer sentiment has broadly regressed in recent weeks.

Highlights

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The Covid Canvas, Part 2

The Covid Canvas, Pt. 2

Jun 9, 2020

How have Americans’ attitudes about returning to normal activities changed in recent weeks? Dr. Don Vaughn surveyed over a thousand Americans about reopening the economy and returning to restaurants, airplanes, and sporting events. Consumer sentiment has improved, but it still has a ways to go in most sectors.

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The Covid Canvas, Pt. 1

May 18, 2020

When will Americans return to normal activities? Dr. Don Vaughn surveyed thousands of Americans about reopening the economy and going back to restaurants, airplanes, and sporting events. The results suggest there are hard times ahead.

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