We all have rights: universally agreed upon things that we are allowed to be, do or expect as human beings. At Invisibly, we believe that those rights should apply to our digital existence.
We all have rights: universally agreed upon things that we are allowed to be, do or expect as human beings. At Invisibly, we believe that those rights should apply as directly to our digital existence as they do to our physical one. You deserve complete transparency about what you should expect from your digital experience. That’s why we created this fundamental bill of rights when it comes to your personal data.
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Right now, a lot of platforms you use are collecting your behavioural data – but in their eyes, it’s not yours. The term “first-party” data is widely used to describe this sentiment that the data created by your behaviour belongs to the platform you’re generating that data on. You’re seen as a generator of data – not a person, with agency over and rights to own the value you create.
You have the right to understand and give active consent to any use of your data. Active consent is an affirmative, informed, conscious, voluntary, unencumbered and ongoing agreement to participate. Silence is not active consent. Assumed consent is not active either.
Credit bureaus like TransUnion, Equifax, and Experian collect personal data behind your back to generate a score about your credit-worthiness. This score can make or break your financial future, and yet, you have no visibility over the formula being used to assess you, or the personal information being used against you to feed that formula.
What’s more: if bureaus leak your sensitive information, you may never get visibility over what happened – all because you were never given transparency over the initial interaction.
You have the right to save, export and relocate your data as you see fit.
You have the right to erase your data from any platform, effective immediately. If you want it gone, it should be gone. Simple.
If data exists that indicated that you’ve recently developed an illness like MS, then advertisers using this data without your consent can flood your digital experience with mobility device advertising without providing a clear opt-out. How can your preferences be respected, when they aren’t even being considered.
We’re working toward a future where this commitment doesn’t set us apart from the pack. Are you with us?
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