It’s no secret. Developing a strong brand that an audience is aware of has a positive effect on revenue. In fact, developing publishing brand awareness is one of the most effective ways to increase overall profits. Brand marketing and brand consistency accounts for 33% of the total increase in publisher revenue. Interestingly, many publishers report struggling with brand identity and awareness citing poor uniform brand guidelines and lack of promotional brand strategies as the two main issues.
Grow Your Publisher Readership & Revenue
2. Start a referral program
3. Maximize organic social media presence
4. Create a podcast
5. Join brand partnerships
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