Invisibly

The New Normal: More People Willing To Fly, But Still Avoiding Crowds

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71% said they will wait 6+ months before stopping social distancing.

Since the U.S. Covid-19 vaccine rollout began in December 2020, more and more people are getting  inoculated in the hopes of making a  return to normal activities. Even with the vaccine, are people getting back to their normal behaviors, or are they still holding back from resuming regular activities? Invisibly used it’s Realtime Research tool to poll 2799 people to find out how they feel about returning to activities like travel, flights, cruises and large sporting events in the current pandemic circumstances.



Highlights

  1. 71% of respondents said they wouldn’t consider stopping social distancing for another 6+ months.
  2. 58% of respondents would consider traveling on a plane now.
  3. 22% of respondents said they would consider going on a cruise now compared to 59% who said they would need another 6+ months before considering going on a cruise.
  4. 15% of respondents said they would consider attending a large sporting event now, while 52% will wait another 3-6 months.

Results

When asked which activity they are returning to doing now, 58% of respondents said they were now willing to travel on an airplane compared to 33% who were willing to fly nine months ago. Only 15% of people are willing to stop social distancing now compared to 23% who were willing to stop nine months ago. 17% of people are willing to go on vacation somewhere with crowds now, a drop from the 21% who were willing to do it nine months ago. 22% of people said they would consider going on a cruise now compared to 16% ten months ago.

Based on our comparison results, 27% of respondents say they will wait another six months or more to attend a sporting event, compared with 60% who would have waited back in July.  Just 15% of respondents would attend a sporting event right now compared to 21% who were willing to do so 10 months ago. 52% of respondents said they would consider attending a large sporting event in 3-6 months.

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39% of respondents who identify as male said they would consider attending a large sporting event now, compared to 23% of respondents who identified as female and 12% of identified as non-binary.  38% of respondents who identified as male,  54% of respondents who identified as female and 69% of respondents who identified as non-binary said they wouldn’t consider attending a large sporting event for another 6+ months.

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57% of people over age 55 said they would wait at least six months before attending a large sporting event compared to 26% in that same age group who said they would attend one now. Another 57% of respondents under the age of 18 said they would wait at least six months before considering attending a sporting event compared to 20%  in the same age  group who said they would attend a sporting event now. 34% of respondents in the 25-40 group said they would attend a sporting event now compared to 46% of respondents in the same group who said they would wait at least six months before considering it.

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58% of respondents said they would consider traveling on an airplane now compared with 33% who would have considered last July. 22% of respondents say they will wait at least six months to fly compared with 50 % who said they would wait ten months ago. INV-PR survey-VB2-4 45% of respondents who identified as male said they would consider traveling on an airplane now compared to 34% of respondents who identified as female and 29% of respondents who identified as non-binary. Of all genders, those who identified as non-binary were the most likely to wait another six months to travel on an airplane at 51%, compared to 39% of women and 34% of men. INV-PR survey-VB2-5 45% of respondents between 41-54 would consider traveling on an airplane now compared to 33% who would consider it in another six months or more. 35% of respondents aged 55 and over would consider traveling on an airplane now compared to 45% who would continue to wait at least six months before considering it. Among the 18-24 group, 39% are willing to get on an airplane now compared with 31% who would still wait another six months.  36% of people between the ages of 25-40 said they would consider traveling on an airplane now compared to 39% who said they would continue waiting another six months. INV-PR survey-VB2-6

49% of respondents said they wouldn’t consider vacationing somewhere with crowds for another 1-2 months compared to only 11% who said that ten months ago. Only 17% of people are willing to travel right now compared with 21% who were surveyed last year. 24% of respondents will wait another six months before vacationing somewhere crowded compared with 54% who said they were willing to vacation someplace crowded last July.

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40% of respondents who identify as male said they would consider vacationing somewhere with crowds now compared to 25% of respondents who identified as female and 19% of respondents who identified as non-binary. Of all the genders, those who identified as non-binary are the most likely to wait at least six months before visiting someplace crowded (57%). 44% of women also said they would wait at least six months as did 38% of men.

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29% of respondents 55 and over would consider vacationing somewhere with crowds now compared to 52% who wouldn’t consider it for at least another six months. 34% of respondents aged 41-54 would consider vacationing somewhere with crowds now compared to 38% who would consider it in another 6 months or more. In the 18-24 age category, 32% of respondents are willing to vacation somewhere crowded now compared with 34% who would wait at least another six months. In the under 18 group, the majority of respondents, 47%, will wait another six months before considering a vacation to a crowded destination. In that same group, 25% are willing to do so now.

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71% of respondents said they wouldn’t consider stopping social distancing for another 6+ months. Only 15% of respondents said they would consider stopping social distancing now.

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40% of respondents who identify as male said they would consider stopping social distancing now, compared to 24% of respondents who identified as female and 17% of respondents who identified as non-binary. 35% of respondents who identified as male,  48% of respondents who identified as female, and 63% of respondents who identified as non-binary said they wouldn’t consider stopping social distancing for at least another six months.

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Reviewing more of the age data, we see 48% of respondents under 18, 36% between 18-24, and 46% between 25-40, will social distance for at least another six months. The same went for 46% of respondents between 41-54, and 51% of respondents aged 55 and over.

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22% of respondents said they would consider going on a cruise now compared with 16% who were willing to last year. 59% of respondents said they would need another six months before considering it, compared with 65% ten months ago.

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The survey revealed that 29% of respondents who identify as male said they would consider going on a cruise now, compared to 20% of respondents who identified as female, and 15% of respondents who identified as non-binary. 58% of respondents who identified as male,  60% of who identified as female, and 62% who identified as non-binary, said they wouldn’t consider going on a cruise for another six or more months.

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52% of respondents under 18, 44% between 18-24, and 57% between 25-40 wouldn’t consider going on a cruise for at least another six months. The same went for 70% of people between 41-54, and 77% of respondents aged 55 and over.

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The majority of people in the under 18 category identified as women. The same pattern followed in the 18-24 group where 62% of respondents identified as women. 44% of respondents in the 25-40 group identified as male, compared with 53% who identified as male in the 41-54 age group. In the 55 and over category, 48% of respondents identified as male compared 40% of women and 13% who identified as non-binary.

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The Process

From March 24th-April 5th, 2021, Invisibly surveyed 2799 people regarding their attitudes about travel and large gatherings. To gauge which specific activities people were willing to do, we asked how they felt about returning to public events such as traveling on an airplane or taking a vacation away. We asked people what their age and gender was to see how that factored into the responses. These results were then compared with an identical survey taken in July 2020.

We Asked

  1. When would you consider traveling on an airplane?
  2. When would you consider vacationing somewhere with crowds?
  3. When would you consider attending a large sporting event?
  4. When would you consider stopping social distancing?
  5. When would you consider going on a cruise?
  6. What is your gender?
  7. What is your age?



Discussion

Based on the data from our two surveys taken approximately 10 months apart, it seems that even as more places prepare to fully reopen and vaccinations steadily increase, people are becoming more cautious about certain activities than they previously were which is evidenced in the fact that a majority of people will continue social distancing for at least another 6 months.

Interestingly however, people are more willing to travel by airplane or to take a cruise now than they were ten months ago, but they are less willing than before to go to any crowded vacation spots, and in general, want to continue avoiding crowded places altogether.  For instance, fewer people would consider attending a large sporting event now than back in July.

 The survey shows that people are longing to get away to new surroundings and experiences, but they are still serious about practicing social distancing and avoiding crowded scenarios as much as possible. We anticipate this will have a lasting impact on the travel and hospitality industries over the next few months and they will have to find a way to adapt to what tourists are now looking for.

Invisibly Realtime Research surveys differ from traditional online surveys in that the questions are shown to the user on web pages in place of an ad (Figure 1). Unlike Google Surveys, which block access to content until the questions are answered, Realtime Research surveys are optional, thus ensuring that participants are responding voluntarily.

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